I recently wrote an article for  a  fitness column. It was  titled: A little known secret to Weight Loss

The essence of it was to stop making things so complicated. Don’t get so caught up in what you “should” be doing to get fit. Do whatever you enjoy enough to do long term. Don’t get caught up in opinions about how imperfect your given circumstances are, just move. Pick one thing and do it consistently. Do that, and losing weight and getting fit is pretty damn effortless.

I could have changed the entire topic to business by switching a few words and it would of been just as true.

A little know secret to Business and Entrepreneurship

Stop making things so complicated. Don’t get so caught up in what you “should” be doing. Do whatever you enjoy enough to do long term. Don’t get caught up in opinions about how imperfect your given circumstances are, just move. Pick one thing and do it consistently. Do that, and business and making money is pretty damn effortless.

“The Money Making Idea”

This is what I used to think I needed to become an entrepreneur. That one idea that would make me millions. When I was in business school everyone loved to talk about business and entrepreneurship in sexy esoteric terms that most of them didn’t really even understand.

Throw words around like “start-up” and “venture capital”, and “IPO” and you can play with the cool kids.

“Ya bro…me and my other bros are working on an idea for a tech “start-up” We’re seeking venture capital probably from a VC firm in Silicon Valley. When we pull the trigger on our IPO i’ll let you know. It’s gonna be fuckin epic.”

This is precisely why no one actually starts a business because we think every business has to follow the Harvard Dormroom-Social-network business model in order to actually do something.

You don’t.

You can’t just as easily buy a beat-up old van. Throw some cleaning supplies in there and start cleaning carpets. Do it better than the way the current players are doing it. Add some novel way of doing business for your customers that hasn’t been done before. You know, innovate. Give people an irresistible offer to try you out. Add mechanisms for repeat business and incentives for people to talk about and refer you.

Do this for a while and then find a college student to help you part-time. As you build clientele, hire him full-time while you work on building the business exclusively. Buy another van in another town. Repeat the process and before long you are the kingpin of carpet cleaning.

See, this is entrepreneurship. It’s this same bootstrapping ingenuity that this country has been founded on. Pick a trade and hang a sign out on the door. It’s not sexy like making an app or another god-forsaken social network but it is the best way I know of to control your own destiny and bring value to the world.

I think its a shame that in my business school (and I assume most others) no body paid any attention to this variety of entrepreneurship.  It’s all about tech. And that leaves about 95% of us with nothing to offer.

Screw that. Right now you have a an idea, a better way of doing things. Grab a napkin and write your business plan on it. And as the sage business guru Perry Marshall says, make just one dollar and figure out the rest as you go.