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image by rick

Copy.

As a fitness entrepreneur, the way I see it there’s 2 routes.

The: Hype, Feed off Fear and Emotions, Pseudo Sense of Urgency & Scarcity Hard-sell Approach

Exhibit 1.

“ONE TIME OFFER!! Expires in 40 seconds!! Only 7 No, 3 Spots Left! Act  Now or You’re a Total Effing Loser! Buy now. . .Loser!”

Couple that with questionable testimonials and scantily-clad hard-body pictures and you got yourself an italian suit- pinky ring Landing page

Or…

The Let-me-level-with-you, speak you language, meet your needs, educate you, so you can buy or not buy freely makes no diff to me, high-road approach.

I’ve seen great examples here, here, and here

The former approach is one of manipulation and it is the way internet marketers are told their Copy should be. I remember studying some internet courses encouraging one to make hollow “review” websites for the purpose of coming off un-biased, when really its a cloaked attempt to push one’s own product. Not only is it biased, it’s flat-out deceiving.

This is why so many people are apprehensive to buy off the net. They don’t want to be scammed. It’s hard to find people we can trust here on the Internets. What a tangled web such conniving internet marketers weave.

This is Changing though. Web 2.0 is increasing the level of transparency and quality is rising above the dross like smoke from a flame.

The way I see it, the better what ever it is you are selling/providing is, the less need there is to use black-hat tactics to get bought.